BE TRUE TO YOU!

Be true to you! This is the strongest and most underrated business strategy there is.

Embrace who you are and what you love.

There is place for everyone, and everyone in their place. Are you an oak tree or a dandy lion? An oak tree is tall and majestic and towers over the whole garden. Everyone marvels at its size and grandeur. They acknowledge that it took years to get there, but marvel none the less. But not everything loves the oak tree. Just think of the lawn that is trying to grow under its canopy of shade. What a battle for the lawn. The lawn does not like the oak tree. A tree house builder loves the strong high branches, just as much as a hippie chick loves swinging in her hammock.

What if you think you are just a weed. A plant that no one wants and pulls out without a thought. But there are those that love dandelions! The wild at heart that love to see the random. yellow flowers sprouting out of their unkempt country meadow. Think of the joy that a child feels, when finding a “blowy”. The child is so excited and blows the dainty little seeds with such enthusiasm and makes a  wish. In turn the dandy lion is so grateful, for the little boy that allows the seeds to fly like fairies in the wind. (by the way, I was forty something when I learnt that it was in fact a dandelion and not a blowy. Sad day for me.) And if you think a plant cant be part of the revolution, the dandy lion has now been found to have excellent medicinal properties.

Sometimes you just need to wait for the right time. Like the poor cannabis plant. Hidden and shunned for so many years. Now it is in the forefront of industry. It is rated the world’s most versatile crop. Every section of the plant can get used for the manufacture of various products. Change in legislation has allowed this to be one of the biggest predicted industries. Just because you did not launch your business successfully a few years ago, maybe now, with new strategy, it is the perfect time. How many new business have sprung up now, catering to new needs due to the corona virus. Adapt your product offering and relaunch.

The question is.... are you an oak tree or a dandelion? Is your dream client the tree builder or the hippie chick?  Know this and you will be well on way to create a brilliant business. If you are true to you, and truly authentic in all that you do, you will achieve success that others only dream of.  When you are living and creating a business that is in line with your highest value, you will not need any external motivation and coercion to work. You will rise with the sun, and be rearing to go every single day. Dont be the lawn that struggles to grow in the shade of the oak tree.

Fool-Proof Email Marketing Tips

By Dale Harris According to estimates, an astonishing 281 billion emails are sent each day. Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox. To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention. Here are seven email marketing tips to help you knock your next email marketing campaign out of the park. 1. Remember Why Customers Love Email Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever. But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place. People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more. In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential. 2. Create a Template Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future. To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content. 3. Personalize The Subject Line Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything. To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain. Studies found that personalized subject lines increased open rates by between 50% and 58%. 4. Demand Your Audience’s Attention A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines. A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing. If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers. 5. Preview Before Publishing Always, always, always double-check your draft before publishing! From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email. Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices). 6. Less is More Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content. Spamming them is only going to drive them to click ‘unsubscribe’. 7. Don’t Forget Your Call-To-Action Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action. It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient. Follow These Email Marketing Tips For a Successful Campaign Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time. We love helping businesses reach their full potential, and we’d like to help yours! Get in touch today and learn how our marketing services can help you reach the top. https://www.articlecity.com/blog/7-fool-proof-email-marketing-tips/